"So many products out there that smell ok, they keep you clean and have tons of made up words! I made the decision i wasn't going to waste anyone’s time with another lod of malarkey! Thats why we're not full of crap like some other brands"  Jon, Founder.

So you decided to step up your morning routine. You heard all these petro-chemicals and alcohols in products are not good for you & decided to make a change for the better. You've googled the hell out of mens skin care and can't decide between 'results driven' or 'Clinically Proven' or the 'as featured' GQ £90 mosturiser from norway!

You hear certain plants and essential oils have great benefits for the body and your mum said neroli was really good for the skin, so you take a snoop online and find a cool brand with sandalwood stuff and think ‘great!’, my issues are solved. Ahh, hold on!

There are natural male skin care brands out there. However, the truth is a lot of them cut corners by glamourizing formulations with wonderful naturals but use lesser quality naturals that are ‘aromatherapy’ grade rather than ‘therapeutic’ grade, sometimes they put naturals in for the sake of it (what the hell are the benefits of black pepper for skin cells?). 

This can be down to pricing, heightening products smells (aromatherapy grade oils are more potent in smell than therapeutic grade), maybe it's down to manufacturing requirements or, quite frankly our favourite answer, is it could be for a load of BS!

Aromatherapy grade is the essence of the plant or fruit ingredient but it lacks the major auxiliary benefits. Mostly used for aroma candles, incense or mugging off Dave from Wolverhampton into buying a caffeine infused beard wash.

Therapeutic grade retains those auxiliary benefits. We use therapeutic grade and it’s a pain to work it but the benefits out way the production hassles.

They can also place such a tiny amount of benefiting ingredient in the bottle it's basically negligible. They can also put WAY too much in! Causing obscene reactions for most guys because someone put 11% tea tree in the formula because more is better! No it isn’t, Susan the kitchen chemist.  

Who can you trust? Trust us. We’re on a mission to change the landscape of male skin care and act more responsibly. We’re not perfect either! But, we’re conscious about our impacts. We care! 

“Several years ago, an idea bounced around my head whilst on the train as i ran late for work. I was facing a big day ahead of me and was feeling anxious about my appearance, because 'ONCE AGAIN' my bathroom routine had let me down (hence why i was running late!). The whole day turned into a mini disaster because I felt under confident in everything I did, which all stemmed from a bad shave routine from that morning.” Jon, Founder Of Carter.

In conjunction with a UK molecular scientist team and Birmingham University Jon funded research into developing healthy, sustainable, low environmental impact personal care for men, cutting the gibberish gimmicks around common issues men have over their appearance and deliver practical treatments from the bathroom cabinet or toiletry bag.

“I read online that nicotine patches work by the skin absorbing the properties of the patch into the blood stream. So, if that is how that works then just imagine putting on some shit shower gel or body cream every day, full of polluting chemicals and mumbo jumbo BS. Don't think that's good for you either! We went about creating a nutritional diet but for men’s skin.  That was 4 years ago. It turns out you can! So, I quit my job (working 70 hours a week for a company I cared little for anyway) and put my entire life savings into this little idea I had on the 7:42 to waterloo station”.

The modern man seems to be in a constant tug of war; He must be strong but delicate, butch but approachable, manly but sensitive...COOL CARTER is a brand that balances how you wish to appear as a man to the world.  will never follow popular opinion to fit in, we will not be intimidated to say the right thing. We are here to change the landscape and cut the gibberish! Let us achieve excellence together.