We Made A Ethical Decision


The modern man seems to be in a constant tug of war! He has to be strong but delicate, butch but approachable, manly but sensitive.   

When you reach your 30's you start paying better attention to this kind of stuff; get better sleep (still be sociable though), get a proper workout (no more grunting like you're pretending to be a pro), drink more water (yet neck 6 pints when challenged). I tried to balance this equation by cutting down my smoking to 1 cigar a month, with a visit to the gym 3 times a week and still making time for a pub visit on Friday night (hold the bun on my burger! I'm cutting down on the carbs).

After making all these sensible decisions I suffered with dry skin, fatigue, rashes and puffy eyes. I realised if I stopped smoking completely it would obviously help (We all have vices that are too much to give up!) but something was still missing? For me it must have been something important.

I read online that nicotine patches work by the skin absorbing the properties of the patch into the blood stream. So, if that's how that works then just imagine putting on some shit shower gel or body cream every day, full of polluting chemicals and mumbo jumbo BS. Don't think that's good for you either! I called a family member (a dermatology expert) and asked a few questions. He told me what I should be doing, and for the pro organics, it's simply intaking plant and fruit ingredients high in antioxidants to fight the free radical damage I'm absorbing. I asked if we could make a range that has just that, like a nutritional diet but for your skin? That was 4 years ago. It turns out you can! So, I quit my job (working 70 hours a week for a company I cared little for anyway) and put my entire life savings into this company.

"Don't work 8 hours for a company then go home and not work on your own goals. You’re not tired, you're uninspired!". THE ROCK


In this new age of fitness, whey protein shakes, low carb diets and quick fix botox - we forget we could achieve a lot in the bathroom with very little effort. There is just no need for fancy applications or complicated 12 step programs, a simple bathroom routine which helps prepare you for office challenges, date nights and punishing gym routines.

We want our customers to make better lifestyle choices and not be afraid to make a change for the better. I’m only prepared to talk to our customers in a common language, I have no time for bullshit and nor do my customers! In a world that often appears false & confusing, we aim for COOL CARTER to only be about the essentials in this world, what's truly important to modern men…your health & your wealth.

Wealth? I’m not talking about the car or the bank account, wealth to me is living in a world rich in a happy medium, fair & equal, balanced! With an ocean full of fish and the people around me enjoying life to the fullest. But, if you live to earn I’m not here to judge you. I’m here to motivate not intimidate. We face tough decisions today, specially as a man! How to treat women in a social setting to how we face masculine peer pressures? As people, how do we deal with bullying in our society? The biggest killer amongst young men is suicide. How do we combat pollution destroying eco-systems and ocean life? We should take responsibility. But, I know my place…I’m just a guy trying to sell moisturisers at the end of the day. Yet, whilst I have your attention I can help motivate you to do the right thing. COOL CARTER will never follow popular opinion to fit in, we will not be intimidated to say the right thing even if it hurts us.

We’re here to change the mens skin care landscape and cut the BS! You can contact me directly for advice on a skin problem or what to use : jonathan@mrcartersessentials.com

Jon, founder of COOL CARTER.

Some consider a opinionated moron with a cigar....with class and integrity obviously!